Jeremy Keeton’s journey in the dance world is an inspiring tale of passion, dedication, and entrepreneurial spirit. From starting dance at 11 to founding two successful national dance conventions, Adrenaline Dance Convention and Revive Dance Convention, his story is one of continuous growth and impact. In this interview, we delve into Jeremy’s experiences, the challenges he faced, and the vision behind Revive Dance Convention.
Portrait of Jeremy Keeton, founder of Adrenaline Dance Convention and Revive Dance Convention.
From Dancer to Dance Educator and Convention Founder
Jeremy’s dance journey began later than most, at the age of 11, but his passion ignited instantly. “I immediately fell in love with dance, and it quickly consumed my life,” Jeremy recalls. By 18, he was already performing and teaching, discovering a deep fulfillment in the creative and educational aspects of dance. He realized the profound positive influence teachers could have, becoming mentors and guides for their students, helping them grow not just as dancers but as individuals.
This realization led him to travel and teach with a prominent dance event, further solidifying his passion. The work felt less like a job and more like a calling. Recognizing a gap in the market, Jeremy proposed adding a convention component to his then-current employer. After three years of advocating for this vision, he decided to take the leap and establish his own venture. In 2002, Adrenaline Dance Convention was born, followed more recently by its sister company, Revive Dance Convention, now in its second season. Together, these conventions reach over 40 cities annually, spreading inspiration, education, and a love for dance nationwide.
The Road to Success: Building a Dance Convention Empire
Building a reputable and successful dance convention like Revive Dance Convention was not without its hurdles. Jeremy candidly shares, “The road to get to where we are now has not always been smooth.” Establishing brand recognition, maintaining high standards, and managing a growing team required immense effort. Starting with a small team of just eight individuals handling all aspects of the business, Adrenaline and Revive Dance Convention now employ over 50 people.
The journey included typical business growing pains, including financial uncertainties in the early days. However, the brand’s strength allowed them to not only survive the recession but experience significant growth, particularly from 2012 onwards. This resilience and expansion underscore the value and appeal of what Revive Dance Convention and Adrenaline offer to the dance community.
What Makes Revive Dance Convention Stand Out?
Adrenaline Dance Convention and Revive Dance Convention are national touring events focusing primarily on the convention aspect. “Our main focus is the convention portion of our events,” Jeremy emphasizes. They pride themselves on bringing in top-tier educators to inspire and train dancers across the country. Their faculty boasts impressive credentials, including experience with renowned artists like Janet Jackson, Michael Jackson, and Justin Timberlake, as well as appearances on hit shows like “So You Think You Can Dance” and “Dancing With The Stars.” This caliber of instruction sets Revive Dance Convention apart, offering participants unparalleled learning opportunities.
In addition to conventions, they also host competitions, providing dancers with a platform to showcase their talents and receive constructive feedback from industry professionals. This combination of high-quality dance education and performance opportunities makes Revive Dance Convention a comprehensive and enriching experience for dancers of all levels.
Looking to the Future of Revive Dance Convention
With Revive Dance Convention entering its second year, the immediate focus is on solidifying its reputation and growth. Jeremy states, “Our priority is to build Revive’s reputation to that of Adrenaline.” Once this goal is achieved, they plan to explore further expansion opportunities, continuing to innovate and contribute to the dance world. The future looks bright for Revive Dance Convention as it continues to inspire and elevate dancers nationwide.
Connect with Revive Dance Convention:
For more information about Revive Dance Convention and their upcoming events, visit their websites and social media channels:
- Website: www.revivedanceconvention.com
- Website: www.adrenalinedance.com
- Instagram: Revive_Dance_Convention
- Instagram: AdrenalinedanceInc
- Facebook: Revive Dance Convention
- Facebook: Adrenaline Dance
Contact Information:
- Address: 7334 Whitehall Street Richland Hills, TX 76118
- Phone: 866 695 4144
- Email: [email protected], [email protected]
Image Credit: Brian Guilliaux, Visual Tech Productions
